About This Project
Unlocking the talents of marginalised youth in a digital media environment
01.06.2019 – 31.05.2021
ACTION is a 24-month project that gives voice to marginalised youth defined as NEETs (not in education, employment or Training) and in doing so, it cultivates positive attitudes towards education and training within the target group and raises awareness of opportunities for personal and professional development. All of this in a digital media environment.
The ACTION project is based on a belief that trying to engage hard-to-reach young people in education programmes designed to be delivered in the classroom, is a losing battle. Instead, we need to promote how education can be provided to young people through non-formal and non-traditional methods. As such, ACTION will support youth workers to work in non-traditional environments, such as integrating online resources and social media channels into their work with young people. ACTION also promotes a non-formal education environment, where production teams are formed within a youth group to produce a series of short films on issues that are relevant and important to the young people themselves.
ACTION aims to engage these hard-to-reach young people in meaningful education activities. This means that the activities they complete as part of a production team will build on the digital and social media skills and know-how that they already possess, and it will support them to apply these skills to a creative project, where they will be given the freedom and support to share their own story. At the heart of ACTION is an aim to empower young people from across Europe to share their opinions, their values and their concerns about the world around them; and to use the medium of filmmaking to give voice to these opinions. While working in their production teams to develop these creative projects, young people will also be developing key skills and competences in the areas of literacy, numeracy, digital media, creative thinking, collaboration, teamwork, civic awareness, intercultural tolerance, etc.
It is envisaged that by the end of the ACTION project, production teams across 6 European countries will produce 40 short films which will be fully developed, produced and edited by young people who have previously had negative experiences of education.
The training resources will focus on the use of digital and social media devices such as smart-phones to ensure that the resources are usable by youth workers everywhere.
For further information, please visit the project’s website
1) E-Juniors / France
2) AKLUB Centrum vzdělávání a poradenství/Czech Republic
4) Jugend- & Kulturprojekt e.V./Germany
6) Future In Perspective Limited/Ireland
The project is co-financed by the European Commission through the Erasmus+ Programme
The European Commission’s support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.